Why Product Taxonomy Determines Search, Discovery, and Scale
Learn how product taxonomy impacts search, discovery, reporting, and scale in e-commerce. Structure is what keeps catalogs predictable as they grow.
Smarter eCommerce Starts Here
Insights, strategies, and stories at the intersection of artificial intelligence and eCommerce —
helping you turn data into smarter decisions, faster growth, and seamless customer experiences.
How to Choose the Right Marketplace for Your Business
Learn how to choose the right marketplace for your e-commerce business by evaluating fit, pricing, fulfillment, and product data readiness.
Michael Vax
Mar 2, 2026
Why Structured Product Data Outperforms Plain Text
Learn why structured product data matters more than descriptions in e-commerce. See how attributes improve search, filtering, SEO, and scalable...
Michael Vax
Mar 2, 2026
Everything is a Product in E-Commerce
From services to subscriptions, modern e-commerce succeeds when everything is modeled as a product. Learn how structured catalogs enable...
Michael Vax
Feb 16, 2026
Why E-commerce Merchandising Starts With Structure
Merchandising success in e-commerce depends on structure, not strategy alone. Learn how AI turns product data into scalable merchandising...
Michael Vax
Feb 9, 2026
Searchandising: How E-commerce Search Becomes a Merchandising Tool
Learn what searchandising is in e-commerce, how boosting and slotting work, and how search can drive both relevance and revenue.
Michael Vax
Feb 2, 2026
E-commerce Merchandising: What It Is and Why It Matters for Growth
Learn what ecommerce merchandising is, why it matters for growth, and how structured product data helps merchants scale discovery and conversion.
Michael Vax
Jan 26, 2026
Why E-Commerce Search Breaks?
Keyword search powered e-commerce for years. Learn why it breaks at scale and how intelligent product data unlocks better search and discovery.
Michael Vax
Jan 26, 2026
Taking a Holistic Approach to Assessing AI Impact in eCommerce
AI is reshaping eCommerce from the ground up. Learn how to approach AI holistically—across data, operations, and customer experience.
Michael Vax
Jan 12, 2026