We’re building the AI infrastructure for ecommerce data.
Dyver.AI transforms messy, inconsistent product data into clean, structured, and market-ready listings — helping brands, retailers, and distributors scale globally with speed and accuracy.
Our mission: make product data a competitive advantage for every ecommerce business.
Dyver.AI was founded with a simple belief:
Product data shouldn’t slow ecommerce down — it should power growth.
Manual product onboarding, data cleanup, and content enrichment have held ecommerce back for decades. Dyver eliminates those bottlenecks through an AI-native platform that retrieves, normalizes, and enriches product data at scale.
Our technology combines deterministic precision and generative intelligence to deliver clean, consistent, and SEO-optimized product content across every channel — automatically.
Every processed listing makes Dyver.AI smarter, creating what we call a Living Product Data Environment — a continuously improving ecosystem that scales accuracy, visibility, and conversion for all users.
Meet the Leadership
Vision Meets Execution
Dyver.AI is led by a team of ecommerce pioneers and SaaS builders who have spent decades transforming how products are sold, scaled, and managed globally.
Together, they’re building the AI infrastructure that makes product data intelligent, accurate, and effortlessly scalable across every channel.
Their shared belief:
“Automation isn’t about replacing people — it’s about amplifying their impact.
Great AI gives teams clarity, speed, and freedom to grow.”
Octavian Dumitrescu
Founder & CEO
With over 20 years in SaaS and ecommerce, Octavian has spent his career at the intersection of technology, scalability, and business impact.
He founded one of Romania’s first custom software companies, pioneering innovation when SaaS was still emerging. Since then, he’s helped global businesses adopt smarter automation strategies that drive measurable growth and resilience.
At Dyver, Octavian leads the vision to transform messy product data into structured, intelligent assets that fuel ecommerce success. His focus: building an AI-native foundation for global commerce that’s fast, transparent, and adaptive.
“We’re not just cleaning data — we’re creating a new layer of intelligence for commerce.
Dyver.AI exists to make product information flow as seamlessly as money or code.”
— Octavian Dumitrescu, Founder & CEO
Michael Vax
Chief Product Officer
Michael has spent the past 20+ years building and scaling some of the most respected commerce platforms in the world.
He helped shape the product vision at Hybris (acquired by SAP), then led product at Elastic Path and Spryker, where he worked closely with enterprise customers to design modular, API-first infrastructure that defined the next era of composable commerce.
At Dyver, Michael leads product strategy and innovation — ensuring the platform’s AI-driven architecture remains flexible, scalable, and future-ready for enterprise and mid-market ecommerce operations.
“We’re building Dyver to solve the hardest problem in commerce:
turning unstructured data into clean, actionable intelligence that scales.”
— Michael Vax, Chief Product Officer
Alan Cunningham
Chief Revenue Officer
Alan brings deep experience in global go-to-market leadership, enterprise partnerships, and retail operations.
Before joining Dyver, he led growth and partnerships at JOOR, a leading B2B SaaS platform, and previously held commercial roles at VF Corporation (Eastpak), Billionaire Boys Club, and Selfridges.
His expertise spans international expansion, strategic alliances, and omnichannel commerce, from shop floor to supply chain. At Dyver.AI, Alan drives commercial strategy, partnerships, and customer success — connecting Dyver’s innovation with measurable customer outcomes.
“The best technology only matters if it delivers real business value.
Our mission is to help brands, retailers, and distributors grow faster — with confidence in their data.”
— Alan Cunningham, Chief Revenue Officer