Your merchants' data quality is your conversion rate.
Two ways to run enrichment on a marketplace.Use both.
Official eMAG SPN partner · Miinto partner
You’re accountable for a catalog you don’t control.
A merchant’s listing quality shows up as your search relevance, your conversion rate, and your returns. But the data arrives from hundreds of sellers, each with their own formats, their own gaps, and their own idea of what a complete product looks like.
That leaves three bad options, and most marketplaces try all of them.
Enforce standards and lose sellers
Strict onboarding requirements filter out exactly the merchants with inventory but no digital product data, often the ones with the most interesting stock.
Fix it yourself and eat the cost
Your operations team becomes an enrichment team. Onboarding capacity is now a hiring problem, and it never gets cheaper.
Let it through and pay later
Thin listings don't convert, don't rank, and generate returns. The cost is real, it's just spread out and hard to attribute.
The same platform, pointed in two directions.
Merchant-facing · Self-Service
Put Dyver in front of your sellers.
Merchants register themselves, upload whatever data they have, and build enrichment workflows through a conversation with an AI Assistant. They review and approve their own listings, and they pay for their own usage.
- Pre-built templates following your requirements
- No integration work on your side
- No enrichment burden on your operations team
- Merchants with no digital product data can still onboard
- Listings arrive matching your requirements instead of failing validation
What it costs you: nothing. Merchants buy their own enrichment tokens.
Team-facing · Enterprise
Run enrichment inside your own stack.
Your merchandising team gets Dyver connected to your catalog systems: scheduled runs, conditional logic per category, API access, and full lineage on every enriched field.
- For the catalog you own and control directly
- For bulk onboarding when you take on a large seller
- For category expansion, translation, and new market launches
- For keeping price and stock current without re-enriching product data
One decides who pays.
Self-service moves the cost and the effort to the merchant, which is the only version that scales across hundreds of sellers.
The other decides what you control.
Enterprise gives you direct control over the catalog you're actually responsible for.
Marketplaces that pick one usually end up wanting the other within a year.Running both from the same platform means one enrichment standard, one output format, and one set of category rules,whether the work was done by a seller or by your team.
Miinto runs both.
“At Miinto, we work with hundreds of fashion retailers, many of whom have extensive physical inventory but limited or no digital product data. Helping these partners sell online at scale is a major operational challenge. Dyver enabled us to transform those catalogs into production-ready enriched feeds across multiple stores and markets within weeks.
The results were strong enough that we stopped developing an internal alternative and adopted Dyver as our long-term solution.”
Niccolò Coppo
Director of Partner Operations
6 new stores opened
Faster, more efficient listing made it possible to welcome new sellers continuously.
UsedProducts
2x eMAG orders
3,000+ products across 60+ categories, each with its own template. Marketplace orders doubled after listing.
VivaDeco
We already pass validation on marketplaces like yours.
Dyver holds official partner status with major marketplaces, which means our enrichment output meets their technical requirements without additional mapping work.
If you run a marketplace, that same work can be done for yours: your categories, your templates, your validation rules, built into the enrichment output your merchants produce.
Pick the end that hurts most.
You don’t have to start with both.
Start with self-service
When merchant onboarding is the bottleneck. Nothing to integrate; merchants can be using it this week.
Start with Enterprise
When your own catalog is the bottleneck. Discovery, workflow design on your real data, a pilot category, then rollout.
Sequence both
Most marketplaces get there. We’d usually still sequence one first.
Let's look at how your catalog actually arrives.
Bring a typical merchant feed and your listing requirements, and we’ll show you what comes out the other side, and which mode fits where.